Friday, March 29, 2024

2017 BMW Friend of the Marque

2017 BMW Friend of the Marque

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Edwin D. Reyes – 2017 BMW Friend of the Marque

BMW (Bavarian Motor Works) founded in 1916 as an aircraft engine manufacturer from Munich, Germany grew to become a motorcycle and engine manufacturing firm in the 1920’s. By 1928, the company ultimately went into building automobiles and has become one of the world’s leading manufacturers of premium automobiles and motorcycles. It’s entry in the Philippine market in 1993 delighted brand aficionados and enthusiasts. Since then, BMW in the Philippines has become one of the most sought after premium automobile brand in the country.

The success of the BMW Marque, signaled BMW AG to recognize brand owners worldwide by creating an official BMW Clubs Community. The clubs are subdivided by continent and region (Europe, America, Africa, Australia and Asia Pacific). Each BMW club is independent of BMW. Locally, the BMW Car Club of the Philippines (BMWCCP) is the only official car club of BMW in the country recognized by the International Council of BMW Clubs. Established in 2001, BMWCCP is under the Asian umbrella of the BMW Clubs Community.

BMW AG recognizes individuals who feel an affinity and passion for their brand – enthusiasts who value BMW not merely as a manufacturer of high quality products but equally as a friend and partner.

Last December 2017 in Taipei, the German automaker awarded the prestigious “BMW Friend of the Marque” recognition to a Filipino – Edwin D. Reyes. This title and recognition is the first ever to be given to a BMW enthusiast in South East Asia.

Edwin served as the immediate past president of the BMW Car Club of the Philippines. During his five year term of office (2010-2015), he instituted program of activities that brought the BMW Marque closer to the hearts and minds of the Filipinos. Activities that not only catered to brand enthusiasts but programs that also involved Community Service Related projects. Partnering and giving support to the Philippine Red Cross, The Shepherd of the Hills Children’s Foundation and the World Wildlife Fund Philippines.

Edwin says that when we have the capacity and resources to do more for the improvement of others we should do all we can. We should always be a positive inspiration, a ray of light and a symbol of hope.

With numerous accolades under his belt including the prestigious 2016 BMW International Club of the Year Award given to his club (BMWCCP), the recognition and title is very much deserved for all his hard work and accomplishments. Another gentleman that we can be very proud to call a Filipino!

  

REFERENCES:

BMW Friend of the Marque Award

https://www.bmwgroup-classic.com/content/dam/bmw-group-websites/bmwgroupclassic_com/bmw_clubs/downloads/leitlinien/en/Guideline%20No.%206_BMW%20Club%20awards.pdf

BMW Club of the Year Award

https://www.bmwgroup-classic.com/content/dam/bmw-group-websites/bmwgroupclassic_com/bmw_clubs/downloads/leitlinien/en/Guideline%20No.%208_BMW%20Club%20of%20the%20year%20award.pdf

https://www.bmwgroup-classic.com/content/dam/bmw-group-websites/bmwgroupclassic_com/bmw_clubs/downloads/auszeichnungen/en/Club%20of%20the%20Year%20Award%20Winners.pdf

 

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