CARLO ROSSI PINK MOSCATO COMPLETES SWEET WINE TRIO AT THE SAVOY MANILA
w/ PAUL SEMIRA PINK CREATIONS ENDING THE LAUNCH WITH A BANG!
For the posh and sophisticated who like their wine “sweet and pink,” Carlo Rossi launches PINK MOSCATO by the poolside of The Savoy Manila—“Your Space within the City”—to complete its TRIO of sweet wines.
First, it launched the RED Moscato for the competent and feisty who like their wines “sweet” followed by WHITE Moscato for the woman next door who like their wines “sweet and white.”
The PINK MOSCATO leaves a burst of pink notes with crisp texture and refreshing mouth feel with every sip. Best served chilled, this peach wine is layered with aromatic and fruity flavors emitting a subtle floral note with a citrus finish.
Carlo Rossi plans to promote this new PINK MOSCATO by selling it supermarkets in special set packages with pink satchels for Mom and by having specialized bar events.
Through marketing events, such as WOMEN WHO WINE and REAL MEN WEAR PINK nights, patrons get special freebies or prizes for wearing or ordering pink.
It’s definitely an exciting year ahead, so watch out for these special PINK MOSCATO events in the upcoming months!
The launch ended with a bang with beauty queens and two male models paraded the PINK CREATIONS of couturier PAUL SEMIRA, who is famous not only as designer of wedding gowns but also as the designer of Mr World Model Worldwide swimwear!
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